Email marketing is a crucial aspect of digital marketing for any business. It involves building a targeted email list and sending emails to that list with the goal of promoting products, services, or content.
According to recent research by Financial Post, email marketing can have a high return on investment (ROI) with an average of $42 for every $1 spent. However, in order to achieve these results, it is important to use the right email marketing tool.
Systeme.io and ConvertKit are two popular email marketing tools that offer a variety of features to help you build and manage their email lists.
While both tools share some similarities, they also have differences in their features, pricing, and user interface that can impact their suitability for different types of businesses .
Choosing the right email marketing tool is important for businesses of all sizes, whether you are a small business looking to grow your customer base or a large enterprise seeking to manage multiple email campaigns.
In this article, we’ll compare and contrast the features, pricing, user interface, integrations, and customer support of systeme.io and ConvertKit to help you make an informed decision on which tool is best suited for your specific needs.
Let’s dive in.
Systeme.io vs ConvertKit
Features
Systeme.io and ConvertKit both offer a range of features that are designed to help you create and manage your email marketing campaigns.
Systeme.io
Systeme.io is an all-in-one platform that offers email marketing, sales funnel building, membership site creation, and other features. Its email marketing capabilities include list building, email automation, segmentation, and personalization.
With systeme.io, users can create high-converting sales funnels with drag-and-drop functionality, and build their own membership sites to monetize their content.
Additionally, systeme.io offers features such as an affiliate program, a CRM, and an appointment scheduling tool, making it a comprehensive solution for you that want to manage multiple aspects of their digital marketing efforts from a single platform.
ConvertKit
ConvertKit, on the other hand, is an email marketing platform that focuses on simplicity and automation. Its features include email automation, customizable landing pages, subscriber tagging, and segmentation.
ConvertKit also offers integrations with popular e-commerce platforms, making it a good option for you that sell products online.
Additionally, ConvertKit provides a visual automation builder that allows users to create automated workflows that trigger specific actions based on subscriber behavior.
However, it is important to consider the specific needs of your business when comparing the features of systeme.io and ConvertKit.
User Interface
The user interface of an email marketing tool is an important factor to consider as it directly affects the user experience.
A good user interface makes it easy for users to navigate and use the tool effectively.
Let’s take a closer look at the user interface of systeme.io and ConvertKit.
Systeme.io:
Systeme.io has a modern and intuitive user interface that is easy to navigate. The dashboard provides users with a quick overview of their marketing campaigns, sales, and other important metrics.
The drag-and-drop editor allows users to create landing pages and sales funnels easily. The email editor is also user-friendly, allowing users to create and send professional-looking emails without any coding knowledge.
The user interface is designed to be simple and straightforward, making it easy for beginners to get started with email marketing.
ConvertKit:
ConvertKit’s user interface is also intuitive and user-friendly. The dashboard provides users with an overview of their subscriber growth, email performance, and automation stats.
The visual automation builder allows users to create complex automation workflows with ease.
The email editor is also user-friendly, allowing users to create and send professional-looking emails without any coding knowledge.
The user interface is designed to be simple and straightforward, making it easy for beginners to get started with email marketing.
Ease of Use
Both systeme.io and ConvertKit have a user-friendly interface that makes it easy for beginners to get started with email marketing.
Systeme.io
However, systeme.io may be more suitable for beginners as it has a simpler interface, while ConvertKit has a more complex automation builder.
Systeme.io is designed to be an all-in-one platform that provides users with everything they need to get started with email marketing.
ConvertKit
On the other hand, ConvertKit is designed for more advanced users who want to create complex automation workflows.
Verdict
Both systeme.io and ConvertKit have intuitive user interfaces that make it easy for users to navigate and use the tool effectively.
However, Systeme.io may be more suitable for beginners, while ConvertKit may be more suitable for advanced users who want to create complex automation workflows.
Pricing
Pricing is an important factor to consider when choosing an email marketing tool. It’s important to choose a tool that fits within your budget while still providing you with the features you need.
Let’s take a closer look at the pricing plans of systeme.io and ConvertKit.
Systeme.io:
Systeme.io offers three pricing plans: Startup, Webinar, and Enterprise and each plan comes with a 14-day free trial for users to test out the tool before committing to a plan:
- Forever free plan
- The Startup plan costs $27/month and includes all features, including email marketing, sales funnels, membership sites, and more.
- The Webinar plan costs $47/month and includes all features of the Startup plan, plus additional features such as webinars and automation.
- The Enterprise plan is designed for larger you and offers custom pricing based on the user’s needs.
ConvertKit:
ConvertKit offers two pricing plans: Free and Complete. ConvertKit also offers a 14-day free trial for users to test out the tool before committing to a plan.
- The Free plan includes basic features such as email marketing, sign-up forms, and landing pages, and is limited to 1,000 subscribers.
- The Complete plan starts at $29/month and includes all features, including automation, integrations, and more. The price increases based on the number of subscribers, with additional pricing tiers at 1,000, 5,000, 10,000, and 25,000 subscribers.
Systeme.io offers more features in its pricing plans, including sales funnels and membership sites, for a lower price than ConvertKit.
However, ConvertKit’s pricing is based on the number of subscribers, which can be beneficial for you with a smaller subscriber list.
Both tools offer a 14-day free trial, so users can test out the tool before committing to a plan.
Verdict
Systeme.io offers more features for a lower price, while ConvertKit’s pricing is based on the number of subscribers. Both tools offer a 14-day free trial, so you can test out the tool before committing to a plan. It’s important to choose a tool that fits within your budget while still providing you with the features you need for your business.
Integrations
Integrations are an important factor to consider when choosing an email marketing tool.
They allow you to connect your email marketing platform with other tools you use, such as CRM systems, social media platforms, e-commerce platforms, and more.
This can help you streamline you marketing efforts and save time by automating tasks and syncing data across different platforms.
Systeme.io
Systeme.io offers a range of integrations with popular tools such as WordPress, Stripe, PayPal, Zoom, and more.
It also offers a Zapier integration, which allows you to connect their systeme.io account with over 2,000 other apps and automate tasks between them.
This means you can easily transfer data between their email marketing tool and other platforms they use.
ConvertKit
ConvertKit also offers integrations with a variety of tools, including WordPress, Shopify, WooCommerce, and more.
It also has a Zapier integration, as well as an API that allows you to build your own integrations with other platforms.
When comparing the integrations of both tools, it is clear that systeme.io offers a wider range of integrations with popular tools.
However, ConvertKit’s API allows you to build your own custom integrations, which may be useful for you with more unique needs.
It is important to note that while integrations can be useful, they can also increase the complexity of a business’s marketing tech stack.
Therefore, you should carefully consider which integrations you actually need and ensure you are able to manage them effectively.
Verdict
Systeme.io and ConvertKit both offer a range of integrations with popular tools and platforms.
Systeme.io has a wider range of pre-built integrations, while ConvertKit’s API allows you to build your own custom integrations.
However, it’s important to consider your specific needs and determine which tool offers the integrations that are most useful for your marketing efforts.
Customer Support
When it comes to email marketing tools, customer support is a critical factor to consider.
Email marketing can be complex, and you need to be able to rely on you email marketing tool provider for assistance when issues arise.
Systeme.io
Systeme.io offers customer support via email, chat, and a knowledge base. Their knowledge base includes articles and tutorials that cover a range of topics, from getting started with the tool to advanced marketing strategies.
They also offer a Facebook community group where users can ask questions and share ideas with other systeme.io users.
ConvertKit
ConvertKit offers customer support via email and a knowledge base, as well as a live chat feature for paid subscribers.
Their knowledge base includes articles and tutorials on a variety of topics, such as creating email templates, using automation features, and more.
ConvertKit also offers a community forum where users can ask questions and share ideas with other ConvertKit users.
However, when comparing the quality of customer support between the two tools, it is difficult to make a definitive judgment.
Both systeme.io and ConvertKit offer a range of support options, including email support and a knowledge base.
However, ConvertKit offers a live chat feature for paid subscribers, which may be beneficial for you that need more immediate assistance.
It is also worth noting that both systeme.io and ConvertKit have received positive reviews from their users regarding their customer support. Users have reported that both companies are responsive and helpful when issues arise.
Verdict
Both systeme.io and ConvertKit offer a range of support options, including email support and a knowledge base.
ConvertKit offers a live chat feature for paid subscribers, which may be beneficial for you that need more immediate assistance.
You should carefully consider your specific needs and determine which tool offers the level of support that is most important to you.
Final Thoughts
Both tools offer a range of features that can be useful for email marketing, such as email marketing automation, landing page creation, and more.
However, there are several key differences between the two tools that you should be aware of.
One key difference is pricing. Systeme.io offers more affordable pricing plans than ConvertKit, which may be beneficial for newbies that are just getting started with email marketing or have a limited budget.
However, ConvertKit offers more advanced features and functionality, which may be more suitable for you with more complex email marketing needs.
Another key difference is integrations. Systeme.io offers a wider range of pre-built integrations with popular tools, while ConvertKit’s API allows you to build their own custom integrations.
You should consider which integrations you actually need and whether you have the technical resources to build custom integrations if necessary.
Finally, you should consider the level of customer support offered by each tool. Both systeme.io and ConvertKit offer a range of support options, including email support and a knowledge base.
ConvertKit also offers a live chat feature for paid subscribers, which may be beneficial for you that need more immediate assistance.
Rufai is a blogger and a digital marketing specialist. He enjoys helping others learn about different marketing tools and helping people achieve success online.